I've chosen to look at the Spring/Summer 2012 and Autumn/Winter 2012 collections of the Alexander McQueen brand designed by their creative director Sarah Burton (designer of Kate Middleton, The Duchess of Cambridge’s wedding dress). These were Sarah Burton’s third collection for this fashion house following the suicide of Lee Alexander McQueen in 2010.
Spring/Summer 2012


For some of the collection Burton chose to use pale pastels with gold and silver metallics which give an impression of goddess like gentleness and femininity. Others were created in the more dramatic reds and blacks which give the impression strength and sexuality - which on reflection are the opposing sides of the female personality.



The design of the catwalk set itself was simplistic, bright and neutral with a futuristic twist using a huge chandelier made of white neon tube bulbs vertically suspended for the models to walk around. The music was dramatic, electronic rock with futuristic wind chime and bells sounds - carrying on the theme of the opposing sides of the softness and strength of femininity.
Autumn/Winter 2012




Footwear is futuristic - Burton likes to use the ‘heelless shoe’ adorned with furs and feathers linking them to the pieces being modelled. The models wore neutral make up but with dramatic red lipstick. Their short, bleached, swept back hair and space age wrap around ‘visor’ glasses continued the futuristic theme.
The catwalk set was dark and dramatic with use of light and shade - spot lighting the models as they walked which helped highlight the movement in the natural materials used. A large chandelier of cascading light bulbs complemented the surreal look of the whole show. The music composed by John Gosling was futuristic and strong using synthesisers and surreal chimes and bells which continued the futuristic but beautiful, natural feminine theme.
Summary
Overall, I feel both collections are powerful and inspiring. Sarah Burton has looked at Femininity and Strength and combined these two to create two stunning and breathtaking collections. Natural materials such as feathers, fur, silk and leather are used together to create a flowing, organic look. However she puts a twist on this theme by including futuristic designs using metallic's and three dimensional structured shapes. Her use of dramatic pleating and ruffling inspires me as these are techniques I enjoy using in my work. Both collections have some similarities showcasing Burton’s trademark embellished heelless shoes and the overall futuristic look.
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